One of the branches of inbound marketing includes local SEO services. It can make the difference between a booming business and a broke business. All of your SEO efforts could be wasted without a local SEO strategy. Yet it isn’t for everybody.
Local SEO Services Explained
When we refer to local SEO services, we’re talking about optimizing a website so that it appears in the “Google Local 7 pack”.
There are key actions that a local SEO expert takes to get your website into this box at the top of Google, and actions differ from some of the things normally done in SEO. In other words, a local SEO services is a service in itself different from general SEO.
There are great articles you can find at moz.com that cover the topic of local SEO and how to get in the Google 7 Pack (which is not always a 7 pack, by the way).
Who needs Local SEO Services?
If you have a storefront, you need local SEO services. If you have a location for customers, you need local SEO services. The concept behind local SEO is that people will sometimes want a service or product locally, and Google made that possible with the local 7 pack. Without it, you might look for a bookstore and only ever come across amazon.com. So if you don’t have a local SEO expert, or if you aren’t a local SEO expert yourself, then you aren’t very likely to appear in the local search results (the 7 pack).
When you consider that the majority of website clicks are for websites at the top of Google, and the local 7 pack is at the top of Google… Well, you do the math.
Having a local SEO expert handle your website could enable you to reach a lot more of your customers and increase your business income significantly.
From our Local SEO Experts:
Here’s a few statistics that every business owner should know with regards to their local business:
- 50% of all mobile searches are done with the hope of finding local results, and 61% of those searches result in a purchase. (searchenginewatch)
- The top websites shown in Google’s organic search results receives 33% of the traffic. (searchenginewatch)
- There’s over 2.6 billion local searches made every month, and that number grows more than 50% each year.
- 43% of internet searches made use local keywords (like “pet shop in Austin”). 86% of those searches convert to a phone call or visit to the physical location.
With those statistics in mind, an SEO expert might be a wise investment for your business. In case you didn’t already know, SEO leads have a much higher close rate than leads generated from hard copy promotion.
If you’d like to know what our local SEO experts think of your website, you should take advantage of our website analysis and SEO report. You’ll get insight as to where your business stands in Google’s eyes, and recommendations on local SEO services.